02 — What I Do
Digital skills that
make an impact.
Explore the areas of digital marketing I am learning and practicing.
Search Engine Optimization
Keyword research, on-page SEO, content optimization and website visibility.
Social Media Marketing
Creative content, social media planning and audience engagement strategies.
Google Ads
Learning campaign structure, keyword targeting, ad copy and performance basics.
Content Creation
Visual content, social media posts and engaging marketing ideas with Canva.
Analytics & Reporting
Understanding campaign metrics, traffic, engagement and digital performance.
Content Strategy
Researching audiences and planning useful, relevant content for digital channels.